Color Development

Beginning in the early 80’s, Prime Coatings began to carve out a reputation for brilliant color offerings, particularly in the bicycle, motorcycle, and ATV industries. Color Development at Prime involves working closely with our customers’ marketing people and stylists to create unique effects that separate their products from their competitor’s. Our chemists work with a wide array of metallics, pearlescents, pigments, and dyes. Part of the development process involves accelerated weathering, as well as Florida and Arizona exposure tests. In many industries, color and effect are just as important as technology when it comes down to key ingredients in the sale of a product!

P1010911Trek 2016 colors 007 (4)